Roger L. Newman: President and Founder, Roger L. Newman Co.

Founding Roger L. Newman Co.

Roger started the company in Maryville, TN in 1984 with a specific gap in mind. At the time, homeowners often had limited options when a heating or cooling system broke down outside of normal business hours, and the service they did receive wasn't always dependable. Roger built the company around a different approach: quick response times, availability after hours when needed, and a commitment to fully standing behind every job. That founding philosophy is still the operating standard at Roger L. Newman Co. today.

Under his leadership, the company has grown from that original commitment into a full-service HVAC provider covering Blount, Knox, Loudon, and Sevier Counties, while remaining locally owned and family operated. Roger has guided the company through significant changes in the industry, including the adoption of new diagnostic technology, more efficient dispatching and communication systems, and the introduction of structured maintenance agreements for customers. Through all of it, the company has stayed true to the principle Roger built it on: making a bad situation, a broken furnace or a failed air conditioner, as comfortable and painless for the customer as possible.

Leadership Philosophy

Roger's approach to running Roger L. Newman Co. centers on relationships over transactions. He has built the company's mission around the idea that installing a system isn't the end of a customer relationship, it's the beginning of one. Customers who have a new system installed can expect the company to service and maintain that equipment for as long as they own it. When something goes wrong, Roger's standard is that customers should be walked through every available option for repair or replacement, weighed honestly against their specific needs and budget, rather than steered toward the most expensive path.

That philosophy is reflected in the values Roger has instilled throughout the company: respecting and appreciating every customer, standing behind the work without exception, giving honest assessments rather than upselling, and refusing to take advantage of anyone in a moment of need, including during extreme summer heat or winter cold when HVAC failures are most common and some companies raise prices to match demand. Roger has held the company to a policy of fair, consistent pricing regardless of the season or the weather.

Commitment to Transparency

One of the clearest expressions of Roger's leadership is the company's approach to pricing and quoting. Under his direction, Roger L. Newman Co. publishes upfront pricing so customers can review costs before ever picking up the phone. Quotes are detailed, and no work begins without the customer's explicit approval. When a system replacement is being considered, Roger's standard practice is to present customers with multiple options, often up to five, so they can weigh cost, efficiency, and features rather than accepting a single default recommendation.

Vision for the Company

Roger's vision for the company he founded looks beyond day-to-day service calls. He has stated a clear goal for Roger L. Newman Co. to remain a local company genuinely invested in the Maryville and Blount County community, and to keep delivering the same standard of dedicated service for decades to come, rather than pursuing rapid growth outside the region the company has always called home.

Community Involvement

Beyond the company's day-to-day HVAC work, Roger has directed Roger L. Newman Co. to support a range of community organizations throughout Blount County, including local charities and youth and high school sports programs. For Roger, being a local, family-owned business carries a responsibility to invest in the community the company serves, not just to operate within it.